# Xyla > Xyla is an AI social media manager for Shopify, WooCommerce and Etsy stores. It creates, schedules and publishes reels, carousels and short-form video across Instagram, TikTok, Facebook, Pinterest, X and YouTube on autopilot. Pricing starts at $29/mo with a 7-day free trial. ## Product - [Home](https://www.xyla.ai/): What Xyla does, who it's for, and how the autopilot works. - [Pricing](https://www.xyla.ai/pricing/): Plans from $29/mo. Growth, Pro and Enterprise tiers. 7-day free trial. Machine-readable version: [pricing.md](https://www.xyla.ai/pricing.md). - [Affiliates](https://www.xyla.ai/affiliates/): Earn 30% recurring commission for 12 months on every store you refer. Free to join. - [Contact](https://www.xyla.ai/contact/): Sales, support, partnerships, press. ## Platforms - [Xyla for Shopify](https://www.xyla.ai/shopify/): Connect a Shopify store; Xyla turns products into Instagram, Pinterest, TikTok and more content and publishes on a schedule. - [Xyla for Etsy](https://www.xyla.ai/etsy/): Connect an Etsy shop; Xyla turns listings into Instagram, Pinterest and TikTok content and posts on a schedule. - [Xyla for WooCommerce](https://www.xyla.ai/woocommerce/): A WooCommerce integration that auto-creates and posts product content across social networks. ## Free tools Free, no-signup tools that run entirely in the browser. [Browse all tools](https://www.xyla.ai/tools/). - [Engagement Rate Calculator](https://www.xyla.ai/tools/engagement-rate-calculator/): Calculate Instagram or TikTok engagement rate by followers or reach, with follower-tier benchmarks. - [Best Time to Post](https://www.xyla.ai/tools/best-time-to-post/): A live week heatmap of the best times to post on Instagram and TikTok by niche, in the visitor's own timezone, with a countdown to the next strong window. - [Social Media Size & Safe-Zone Previewer](https://www.xyla.ai/tools/social-media-sizes/): Every platform's image and video dimensions, plus a previewer that overlays each format's safe zones on your own image. ## Data - [Xyla Hook Index: TikTok and Reels hooks ranked by data](https://www.xyla.ai/hooks/): Which openings and angles get more reach per follower than a store's typical post, measured on 47,535 posts from 1,006 stores. Updated weekly, last on 19 Oct 2026. - [POV ideas and hooks for TikTok and Reels product videos](https://www.xyla.ai/hooks/pov-video-ideas/): POV TikTok ideas and POV hooks for online stores: what the trend is, how to film it, lines to copy and where POV openings rank against other hooks. - [Instagram Reels hooks that stop the scroll for product brands](https://www.xyla.ai/hooks/instagram-reels-hooks/): Instagram Reel hooks for product brands: lines to copy, Reels ideas by product and the openings that do best on Instagram itself, ranked from real posts. - [Ad hooks for TikTok, Meta and UGC ads that sell products](https://www.xyla.ai/hooks/ad-hooks/): Ad hooks for TikTok, Meta and UGC ads: hook lines to test by product type, UGC hook examples and which organic openings are worth putting ad spend behind. - [How to make product videos that hook viewers in the first second](https://www.xyla.ai/hooks/product-video-hooks/): How to make product videos with just your phone: a step by step shoot plan, product video ideas by type and the opening shots worth filming first. - [Lifestyle product videos: show where the product lives](https://www.xyla.ai/hooks/where-it-lives/): How opening on the product where it lives performs for online stores, with weekly data from real posts, filming tips and lifestyle hook lines to copy. - [Hands-only product videos: the hook that shows size and feel](https://www.xyla.ai/hooks/hands-on-the-product/): How hands-only product openings perform for online stores, with weekly data, filming steps and hook lines you can copy for TikTok and Instagram Reels. - [Show product size in a video: the size reference hook](https://www.xyla.ai/hooks/size-at-a-glance/): How size reference openings perform for online stores, with weekly data from real posts, tips for filming scale honestly and hook lines you can copy. - [Result-first hooks: open on the finished result](https://www.xyla.ai/hooks/the-finished-result/): Why opening on the finished result works for online stores, with weekly data from real posts, filming steps and result-first lines to copy for your videos. - [Unboxing video ideas: make the first look worth watching](https://www.xyla.ai/hooks/unboxing-videos/): Unboxing video ideas for online stores, with weekly data from real store posts, filming steps for TikTok and Reels and opening lines you can copy today. - [Product demo videos: show it working in seconds](https://www.xyla.ai/hooks/product-demo-videos/): How short product demo openings perform for online stores, with weekly data from real store posts, filming steps and demo hook lines you can copy today. - [How to film product videos at home: real rooms that sell](https://www.xyla.ai/hooks/product-videos-at-home/): How to film product videos at home on a counter, shelf or table, with weekly data from real store posts, simple filming steps and hook lines you can copy. - [Try-on video ideas: show how it looks on a real person](https://www.xyla.ai/hooks/try-on-videos/): Try-on video ideas for clothing and accessory stores, with weekly data from real store posts, filming steps for TikTok and Reels and lines you can copy. - [Problem-solution videos: open on the problem first](https://www.xyla.ai/hooks/problem-solution-videos/): How problem-first openings perform for online stores, with weekly data from real store posts, filming steps and problem-solution hook lines you can copy. - [Lo-fi product videos: show real life, not an ad](https://www.xyla.ai/hooks/lo-fi-product-videos/): How lo-fi, real-life openings perform for online stores, with weekly data from real store posts, simple phone filming steps and hook lines you can copy. - [Talking head product videos: when your face is the hook](https://www.xyla.ai/hooks/talking-head-videos/): How talking head and creator-style openings perform for online stores, with weekly data from real store posts, filming steps and lines you can copy today. - [Packshot videos: make a clean product shot move](https://www.xyla.ai/hooks/packshot-videos/): How packshot openings perform for online stores, with weekly data from real store posts, ways to add motion to a clean product shot and lines to copy today. - [Aesthetic product videos: how to make styled shots stop the scroll](https://www.xyla.ai/hooks/styled-packshot/): Styled, aesthetic product shots are where most brands start. Weekly data from real store posts on how they perform, and how to make them stop the scroll. - [Close-up product videos: when a premium detail shot works](https://www.xyla.ai/hooks/premium-close-up/): Close-up product shots look premium, but do they stop the scroll? Weekly data from real store posts, when to use them and other openings to try. - [Pattern interrupt hooks: how to surprise without hiding the product](https://www.xyla.ai/hooks/pattern-interrupt/): Pattern interrupts are common hook advice, but do they sell products? Weekly data from real store posts, when surprise works and what to open with instead. - [Desk setup videos: how to make a workspace hook sell](https://www.xyla.ai/hooks/desk-setup/): Desk setup videos are fun to watch, but does your product get noticed? Weekly data from real store posts, filming tips and workspace hook lines to copy. - [Speed hooks: timer challenges and three-second results](https://www.xyla.ai/hooks/speed-run/): Timer challenges and fast-result openings, checked against weekly data from real store posts. When speed sells, how to film it honestly and what to try instead. - [Product reveal videos: when a zoom reveal works](https://www.xyla.ai/hooks/zoom-reveal/): Zoom reveals look slick, but the wait can cost you viewers. Weekly data from real store posts, how to film a fast reveal and lines you can copy. - [Podcast style videos for products: when the format fits](https://www.xyla.ai/hooks/podcast-set/): Podcast style videos are everywhere in ads. Weekly data from real store posts on how they perform organically, when they fit and what to post instead. - [Use case videos: tie your product to one moment](https://www.xyla.ai/hooks/one-use-case/): Why tying a product to one specific moment works for online stores, with weekly data from real posts, steps to find your use case and lines to copy. - [Routine videos: show your product as a routine upgrade](https://www.xyla.ai/hooks/routine-upgrade/): How framing a product as one better step in a daily routine performs for stores, with weekly data from real posts, filming steps and lines to copy. - [Easy setup videos: how to show a product is simple to use](https://www.xyla.ai/hooks/easy-setup-and-care/): Showing a product is easy to set up or clean answers a real worry. Weekly data from real store posts on how it performs, when to use it and what to open with. - [What's in my bag videos: show your product as a daily habit](https://www.xyla.ai/hooks/daily-habit/): How showing a small product as an everyday habit performs for online stores, with weekly data, what's in my bag video ideas and lines you can copy. - [Product detail videos: building trust with a close-up](https://www.xyla.ai/hooks/trust-through-detail/): Close-up proof like hallmarks and labels builds trust, but is it a good opener? Weekly data from real store posts, when to use it and lines you can copy. - [Compatibility videos: show what your product works with](https://www.xyla.ai/hooks/compatibility/): Showing what a product works with answers a key buying question. Weekly data from real store posts on how it performs, when to use it and lines to copy. - [Hook Index weekly updates](https://www.xyla.ai/hooks/updates/): What changed in each weekly update: rank moves, verdict changes and trending TikTok hook styles. - [Hook Index methodology](https://www.xyla.ai/data/methodology/): How the beat rate is measured, the 90% intervals, the publication floor and the known biases. ## Comparisons Honest, fact-based comparisons of Xyla against alternative AI social media tools for ecommerce stores. Each page acknowledges where the competitor genuinely leads. - [Compare Xyla](https://www.xyla.ai/vs/): Hub of side-by-side comparisons of Xyla vs the alternatives, plus Xyla at a glance. - [Xyla vs Predis.ai](https://www.xyla.ai/vs/predis-ai/): Xyla is a store-connected social autopilot with predictable pricing and best-in-class video; Predis.ai is an AI ad and content generator billed on per-generation credits. - [Xyla vs Outfy](https://www.xyla.ai/vs/outfy/): Xyla is an AI generation engine with AI video built into its Pro and Enterprise plans; Outfy is a template-based scheduler with very wide integrations and AI sold as a paid add-on. - [Xyla vs Buffer](https://www.xyla.ai/vs/buffer/): Xyla generates, designs and posts your store's content on autopilot with shoppable product tags; Buffer is a channel scheduler you load by hand, with AI that writes captions only. - [Xyla vs Later](https://www.xyla.ai/vs/later/): Xyla fills the calendar with generated reels and carousels and a link-in-bio wired to your live catalog; Later is a visual planner you populate and schedule yourself. - [Xyla vs Hootsuite](https://www.xyla.ai/vs/hootsuite/): Xyla creates and auto-posts store content at one flat price; Hootsuite is an enterprise social suite built for large teams that need governance, listening and multi-seat approvals. - [Xyla vs Zeely AI](https://www.xyla.ai/vs/zeely-ai/): Xyla runs your organic social calendar across six networks on flat pricing; Zeely AI is a paid ad-creative platform that generates ad videos and runs campaigns on credits. - [Xyla vs Minta](https://www.xyla.ai/vs/minta-ai/): Xyla generates flagship AI video and runs your whole calendar across six networks and three store platforms; Minta is a cheap Shopify app for template-based product video on four networks. - [Xyla vs Kopa AI](https://www.xyla.ai/vs/kopa-ai/): Xyla generates and posts your organic calendar across six networks store-natively; Kopa AI is an ad-and-growth co-pilot focused on paid acquisition, mostly on Meta. ## Alternatives Balanced "best [tool] alternatives" roundups for ecommerce stores. Each sorts the main alternatives by what they do best, Xyla included, with an honest assessment of every option. - [Best Predis.ai alternatives](https://www.xyla.ai/predis-ai-alternatives/): The strongest Predis.ai alternatives for online stores, sorted by need. - [Best Outfy alternatives](https://www.xyla.ai/outfy-alternatives/): The strongest Outfy alternatives for online stores, sorted by need. - [Best Zeely AI alternatives](https://www.xyla.ai/zeely-ai-alternatives/): The strongest Zeely AI alternatives for online stores, sorted by need. - [Best Minta alternatives](https://www.xyla.ai/minta-ai-alternatives/): The strongest Minta alternatives for online stores, sorted by need. - [Best Kopa AI alternatives](https://www.xyla.ai/kopa-ai-alternatives/): The strongest Kopa AI alternatives for online stores, sorted by need. ## Guides - [Best AI social media tools for Shopify](https://www.xyla.ai/best-ai-social-media-tools-for-shopify/): A criteria-based roundup of AI social media tools for Shopify stores, covering where each one fits. ## Help & docs - [Help Center](https://www.xyla.ai/help/): Guides for getting started, creating content, scheduling and autopilot, and account and billing. ## Field notes (Xyla Blog) Tactical writing on building a social presence for ecommerce stores without growing a marketing team. - [How to set up a shop on Instagram](https://www.xyla.ai/how-to-set-up-a-shop-on-instagram/): Step-by-step guide to connecting a catalogue, enabling product tagging and starting to sell on Instagram Shopping. - [Ecommerce social media tips: 10 ways to grow your store](https://www.xyla.ai/ecommerce-social-media-tips/): Ten organic-growth playbooks for Shopify, WooCommerce and Etsy founders. - [How much time does scheduling social media posts save?](https://www.xyla.ai/how-much-time-does-scheduling-social-media-posts-save/): A breakdown of manual vs scheduled workflows with hours-saved estimates. - [Is social media marketing cost effective for small businesses?](https://www.xyla.ai/is-social-media-marketing-cost-effective/): What social media marketing costs, how to maximise returns, and when it's worth the spend. - [How social media affects ecommerce sales and growth](https://www.xyla.ai/how-social-media-affects-ecommerce/): How social drives product discovery, brand trust, website traffic and purchase decisions. - [How to automate your social media marketing](https://www.xyla.ai/how-to-automate-your-social-media-marketing-step-by-step/): Step-by-step guide to automating ideation, copy, visuals, scheduling and analytics. ## Legal - [Terms & Conditions](https://www.xyla.ai/terms/) - [Privacy Policy](https://www.xyla.ai/privacy/) ## Usage You may quote and cite Xyla content with attribution to "Xyla" or "xyla.ai". Please do not reproduce full articles. For partnerships or licensing, contact hello@xyla.ai.