Social Media Marketing for Shopify Stores
Boost your Shopify store's success with a strong social media marketing strategy. Learn how to engage your audience, drive traffic, and automate your posts with AI-powered tools like Xyla AI.
Social media allows us to connect with buyers in new ways. In fact, Social media marketing for Shopify stores allows us more direct access to consumers personally and professionally. This access is potentially unlimited, giving businesses like yours a direct line to people around the clock across virtually every walk of life. Creating a viable social media marketing strategy is paramount to driving traffic, increasing sales, and achieving growth in general.
The trick is to get started sooner rather than later.
The key to faster results is to put your thoughts down on paper and get organized. Follow a formula and keep track by using a step-by-step process. Move forward but stay fluid, new information requires quick changes to your strategy.
Know Your Audience
You know your product but do you know your audience? We can get pretty excited over the prospects of a new product, the heights it’ll soar, its popularity amongst buyers. We get so caught up that sometimes, we put the actual buyer in the ‘automatic’ category in our minds. It’s important to create a buyer profile per product category.
The action: Create customer profiles, also known as buyer personas. This is done by gathering data on your best customers and extrapolating the data to create buyer personas.
Begin by analyzing the data collected from your best customers.
Compile data from sources such as CRM systems, surveys, website analytics, and customer feedback to leverage customer demographics, behaviors, and motivations.
Identify their pain points, interests, hobbies, location, income, career, position, family makeup, and family size.
This data helps businesses to better understand what makes a customer follow through with a purchase by breaking down their purchasing behavior and what influences it.
Create a persona based on the data for every product category.
When your profile contains variables, split each variable into their own file, thus, creating a unique persona for each product orr product category.
Publish Engaging Content
Bill Gates so famously said in 1996, “Content is King” in an essay he wrote about the future of the internet being a marketplace of content. He was right then as he is now. Content is still king and the quality of the information you provide plays a major role in your search engine rankings. Quality and SEO are the two main factors separating your products and brand from the potentially thousands in your niche.
The type of content you should publish depends almost entirely on your product types and audience interests. However, it should typically include professionally written blog posts, an abundance of social media posts, and something of real value, like How-To courses as free downloads for list building.
The content you publish has URLs. These URLs can be placed throughout your social media posts to bring traffic to your website. Engaging content provides the context and information necessary for a shopper to make an informed purchase decision. It helps further the conversation by providing the information required by the shopper to follow through with a purchase.
Social media provides the perfect avenue for web traffic. Sometimes, social media can be better than search engines when it comes to driving qualified traffic to your sales pages.
The action:
Find topics for long-form and short-form content.
Source topics by finding trends, interests, and recent news your audience follows.
Research appropriate keywords to use throughout your social media posts and blogs.
Frame your piece using keywords, synonyms, and LSI keywords and phrases.
Structure your pierce using a clear SEO and header hierarchy.
Write, proofread, edit, then rewrite, and finalize.
Add images, perform final edits, and write an SEO title and clickworthy meta description.
How to Create a Social Media Marketing Strategy
Creating a viable social media marketing strategy for Shopify stores can yield tremendous benefits when done properly. This is why it is critical to the process to ensure you know your audience and understand the importance and the place for creating engaging content.
The action:
Ensure your platforms of choice are where your audience is.
Select a buyer profile.
Write your social media posts for that “individual.”
Use a mixture of product information, helpful information, and engaging content links - speak to your target audience.
Create a content calendar with publishing dates and times.
Remain consistent. Respond to comments, shares, and quotes.
Switch direction quickly when new data substantiates a needed change.
Automate Your Social Media Posts
A solution to sourcing topics, creating social media content, and publishing consistently, is by using software designed to do just that. Artificial Intelligence has paved the way for programmable code making development possible. However, for those that do not possess coding skills or the time, there’s Xyla AI.
Xyla AI utilizes state-of-the-art artificial intelligence to post engaging social media content for your products consistently and without oversight. It doesn’t simply generate patterns based on existing content, it creates unique posts based on a variety of parameters, resulting in rich, dynamic social media content that looks professionally written, helpful, and engaging.
Xyla AI is a simple, cost-effective solution for social media marketing for Shopify stores.
The Bottom Line
By performing the proper research, collecting the right data, and understanding how to analyze and leverage the information can result in major growth. Using a premium solution like Xyla AI to automate your social media strategy can save you time, money, and hours of writing and research. Without leveraging social media, it can be hard for businesses to thrive in todays connective market.
